Thursday, February 20, 2020

A critical review of one other poster Essay Example | Topics and Well Written Essays - 750 words

A critical review of one other poster - Essay Example Significant adoption and implementation of business expansion and business operation strategies in several countries helped the organization to increase its overall market share. On the other hand, Volkswagen can be considered as one of the leading automobile manufacturers and distributors in global market places. Both these organizations are strong brand names within the respective industries in this global market place. Volkswagen entered into the emerging Indian market in the year 2011. Since then the organization adopted and implemented several unique business operation strategies in order to attain significant growth rate in Indian market. The demand for both fuel efficient and luxury automobiles has significantly increased among the Indian customers in the beginning of 21st century. Most importantly, demand for fuel efficient cars drastically increased among the Indians due to their price sensitive mentality (Kotler, 2008, p.59). The management of Volkswagen understood this demand quite significantly. They introduced vehicles in India under the big brand names, such as Skoda, Audi, Bentley and Lamborghini. This strategy helped the organization to gain huge brand image in India. Therefore, this business operation strategy can be considered as one of Volkswagen’s major strengths in Indian market. Innovative marketing, brand awareness strategy, product innovation and innovative business ope ration process can be considered as its other major strengths. Effective capitalization on vehicle financing opportunity helped Volkswagen to arrange sufficient financial resources in Indian market. In addition to this, capitalization of advanced technological resources and eco-friendly business operation practices helped Volkswagen to gain positive brand image in Indian market. Adaptation and implementation of these strategies helped Volkswagen to enhance its

Tuesday, February 4, 2020

Oil and Gas Essay Example | Topics and Well Written Essays - 1750 words

Oil and Gas - Essay Example This could be described by a comparative analysis between a China, a developing economy and Russia, a developed economy. Diamond Theory The management of the global completions by the oil capitals can be explained with the management theory and the international competitiveness of Countries also called the ‘Diamond Theory’. The Diamond theory was advanced by Porter in 1990 to explain the competitive advantages of nations (Woolsey and Korin, 2008). The main focus of the theory was to find why some countries are more successful in particular industries than others. Four classes of country attributes were identified by Porter, which were called the National Diamond. These attributes provide the conditions underlying for the determination of the nation competitive advantage of a nation. These are the company strategy, structure and rivalry, related and support industries, demand conditions and factor conditions. Government policy and chance are two other factors that donâ₠¬â„¢t create lasting competitive advantages but support and complement the system of national competitiveness (Aberdeen City Council and Aberdeen shire Council, 2001). The role of government as a stakeholder seeks to strengthen local capabilities for innovation in China and Russia using the Diamond Theory- The success of government in the Oil and Gas industry in Russia and China can be explained by Diamond Theory. Four classes of country attributes providing the conditions underlying for the determination of the nation competitive advantage of a nation were identified by Porter, also called the National Diamond are: 1. The company strategy-The Chinese government took the decision to restructure the petroleum and petrochemical industry in 1998 using the upstream and downstream principles of integration. As a result Foundation of CNPC and Sinopec took place. The merger of CNOOC Limited with CNOOC, PetroChina Company Limited with CNPC, China Petroleum & Chemical Corporation to Sinopec, were successfully founded. A crucial role is played by the Oil and gas industry in the political and economic development of Russia. Russia’s energy sector accounts for approximately 66% of its exports. The GDP contribution of the oil and gas sector is 30% of its GDP and 50% of the revenue generated from Federal Budgets. (Feng, Lianyong and et al. 2013) 2. The structure and rivalry- On the basis of launch of four exploration fields including, marine, overseas, eastern and western regions, oil reserves and output steadily increased in China. A high level annual increase of 100 million tons was seen from proven Chinese oil geological reserves. In the beginning of the 21st century, a major challenge was presented to the Russian Government due to the dramatic increase in the value of oil and gas resources of Russia, greater state intervention in the economy and increased budgetary revenues were followed by the increased prices of the resources. With the increased dependency on t he energy sector in Russia as a result of the economic crisis of 2008-2009, the state-capitalist model was developed. (Sharples, 2012) 3. The